Large Indian metro

The client is a large organization for metro services. While running new routes/operations, it was integral they

understand trends and patterns in ridership.

CHALLENGES

Could not understand the revenue generated across time/ stations/ holidays/ products

To attract a larger crowd base and to create a positive brand image

They needed to launch razor sharp targeted promotions &Needed to predict product sales

Implemented Visual Analytics enabling them to identify and understand trends and patterns through customized dashboards

It allowed them to segment their customers to effectively launch targeted promotions

Optimized travel routes based on ridership patterns

Significant increase in sales from existing customers via recommendations based on usage-patterns

An accurate product push and an increased sign up to monthly passes